Canon has entered into the rugged camera race to announced their new digital camera PowerShot D30 is a world’s deepest waterproof camera that gives protection to used underwater up to 25 meter and drop resistant from the height of 2 meter, Smart Auto technology automatically select camera setting based on 32 predefined shooting scenes, Intelligent IS automatically selects from 6 modes to help image stabilization for shooting situations and GPS technology show date, time and location of the captured images.

Canon D30 has 30x optical zoom lens with 28-140mm wide angle view, 12.1-mega pixel CMOS sensor, 3-inch sunlight readability PureColor II LCD screen, 100-3200 ISO sensitivity, SD/SDHC/SDXC memory card slot, USB 2.0 and miniHDMI port, NB-6LD battery takes 300 shots at single charge, dimension 109 x 68 x 28 mm and weight 218 grams.

Canon PowerShot D30 will be available on stores from April at price of $329.99 in Blue color.

Nikon has unveiled their new rugged camera Coolpix S32 is specially designed for harsh environment and extreme condition, waterproof up to 33-feet deep and protect from up to 5-feet drop, Motion Detection automatically selects faster and sharp photos of moving subjects, Scene modes easily matches according to situations, Image Effects to easily apply fun and creative effects and Smart Portrait System.

Nikon Coolpix S32 has 13.2-mega pixels CMOS image sensor, 3x optical zoom with 30-90mm lens, 2.7-inch anti-reflective LCD with intuitive graphic user interface and 125-1600 ISO sensitivity.

Nikon S32 has HDMI and high-speed USB, 25MB internal storage with memory card support, dimension 107.6 x 66.1 x 40.4 mm, weight 175 grams and EN-EL19 Li-ion battery takes 220 shots at single charge.

Nikon Coolpix S32 will be available from March at price of $129.95 in blue and white colors.

Ricoh has officially unveiled three waterproof rugged cameras WG-4 and WG-4 GPS are waterproof down to depth of 45-feet for two hours, shockproof protects from drops up to 6.6 feet, cold proof, dustproof, and crushproof, Pixel Track and ISO Shake Reduction protect hank shake images and low light photos for incredible sharp and blur free images, GPS for recording positioning data and travel logging and front display to show time and GPS data comes in WG-4 GPS model.

Ricoh WG 4 has 16-mega pixels backlit CMOS sensor, 4x optical zoom lens with 25-100 wide angle view, 3-inch high resolution LCD with anti-reflective coating and up to 6400 ISO sensitivity.

Ricoh WG4 has HDMI output and USB 2.0 port, 70MB internal storage with memory card support, dimension 4.9 x 2.5 x 1.3 inches, weight 7.5 oz, Li-Ion D-L192 battery takes 240 images and 1 hour video recording.

Both Ricoh WG cameras will be available in March at price of £279.99 in silver and yellow colors for Ricoh WG-4 while £329.99 in black and blue colors for Ricoh WG-4 GPS.

Olympus has announced their rugged camera Stylus Tough TG-850 is for most challenging environment is waterproof upto 10 meter, drop resistant from 7 feet height, crush proof hold weight up to 100 kg, freeze and dustproof, 21mm wide angle lens, tilt screen upto 180-degree to get group or landscape shot.

Olympus Stylus TG850 has 3-inch high resolution 460,000 dots flip LCD, 16-mega pixels BSI CMOS sensor, 5x optical zoom lens with 21-105mm, 125-6400 ISO sensitivity, 18 Scene Modes and 11 Art Filters.

Olympus Tough TG 850 has TruePic VII image processor, 37MB internal storage with SD/SDHC/SDXC media card support, LI-50B battery takes 300 shots and 1.5 hours video recording, dimension 109.9 x 64.1 x 27.6 mm and weight 218 grams.

Olympus TG-850 will be available to sale in March at price of $249.99 in white, black and silver colors.

Samsung has announced their updated version of mirrorless camera NX300M has comes with 180-degree rotating display previous model rotate only 90-degree up and 45-dgeree down, hybrid auto-focus delivers high quality images that combine both phase and contrast detection, APS-C sensor takes beautiful images without noise even in low lighting conditions, dual band wifi to connect faster to send images to enabled devices.

Samsung NX300M has 3.31-inch touch AMOLED display with 800 x 480 resolution, 20.3-mega pixels APS-C sensor, 100-25600 ISO sensitivity, dimension 122 x 63.7 x 42.7 mm and weight 310 grams.

Samsung NX 300M has Wi-Fi with SmartShare, NFC, GPS, 1130mAh battery takes 330 shots at single charge and 165 min video recording.

Samsung NX300M will be available in South Korea from 30 November at price of 899,000 Won around $840 with 18-55mm lens in black, white and brown colors.

Nikon has officially unveiled their newest super compact and stylish camera CoolPix S02 is the company’s smallest and lightest camera, has easy navigable shortcut menu for quick operation and user friendly interface, large amount of internal storage mostly found in smartphones, Scene Auto Selector automatically analyze scene and lighting conditions to capture high quality images according, Special Effects to taking images and Filter Effects to already taken images.

Nikon S02 has 13.2-mega pixels CMOS sensor, 3x optical zoom lens with 30-90mm wide angle view, 2.7-inch touch screen with anti-reflection coating, 7.3GB internal memory, Full HD video recording with stereo sound, weight 100 grams, dimension 77.1 x 51.3 x 17.5 mm and EH-70P battery takes 210 shots at single charge.

Nikon CoolPix S02 will be available from 19 September in blue, white, silver and pink colors at price of $179.95/£119.99/€149.